Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and serial entrepreneur.
Within a year of YouTube popping up, I knew it would be an incredibly powerful platform. Armed with a Flipcam and a NY Jets bucket, I started Wine Library TV in 2006 to share my knowledge and passion for wine with a community that desperately needed a fresh voice. It wasn’t long before 100,000 people were watching my videos every day (shout-out to my Vayniacs – love you guys).
In the spring of 2009, my brother AJ and I launched VaynerMedia, a strategic creative agency focusing on social and digital. VaynerMedia has helped Fortune 500 companies like GE, PepsiCo, and Mt Dew execute against their KPI’s, and build their digital brands through micro content and other storytelling techniques. The idea took hold, and what started as a 6-person project 5 years ago has swelled to a 400-strong team spread across the country.